CEO/CEO ADVISORS/GENERAL MANAGEMENT
“Madison & Wall produces the most accurate, all-encompassing, intelligent and timely view of the media advertising space of anyone in the world”
- Tom Rogers
“M&W is a unique resource. Brian and his team have unmatched qualitative and quantitative insight into the business of advertisers, media sellers and platforms and of agencies and technology intermediaries. They synthesize this into an ongoing narrative that allows all market participants better understanding of the demand for, and supply of, media inventory.”
"Indispensable.”
“Madison and Wall is a must-read for anyone wanting to understand the business of marketing and where value is created. It combines unique data points including insights from leaders overlaid with perspectives from seasoned operators who are not shy about offering provocative viewpoints. It is a blade that shaves away the muck, leaving actionable insights and deeper understanding.”
“In an industry that is full of opinions but frequently short of analysis Madison & Wall provides essential perspective on the vectors shaping the marcoms and media industry. Their coverage is grounded in rigorous research underpinned with a practitioners experience of the industry players,the emergent forces, and intelligence that fuses sector insight with robust financial analysis :its essential reading”
“‘In the noisy and often hyperbolic world of media, tech and advertising, M&W always provides a much needed clear and analytical view, that is unique in its powerful intelligence and applicable insight.’”
“I regard Madison and Wall as the most timely and insightful commentary and data in the market. It is concise and offers pragmatic analysis.”
CFOs/CFO ADVISORS/FINANCE
“Madison & Wall research is timely, insightful, and clear.”
- Laura Martin, Senior Analyst Needham & Company
"Madison and Wall’s research is not simply comprehensive, or merely “insightful,” an overused descriptive that often refers to pontification at the expense of efficient decision-making. The work its analysts do uncovers phenomena that are difficult to discern amid the noise of often conflicting industry signals. The firm’s curation of the topics it chooses to cover is valuable, and the takeaways that accompany M&W’s research notes provide the clarity professionals like me need to shape strategy and allocate capital. Simply put, the quality of M&W’s analysis gives me an edge I can’t find elsewhere, and makes it unnecessary to force myself to skim through reams of reports whose kernels of wisdom are few and far between. And being able to sound smarter than I am in discussions of a volatile industry is an added bonus.”
“For anyone looking to understand the advertising industry, which touches everything from AI to CPG, Madison & Wall is essential reading and a must-follow source for the pulse of the market.”
CHIEF REVENUE OFFICERS / AD SALES / AD RESEARCH
"If you are a leader in the media and advertising industry, you must read Madison and Wall to do your job well. I have not found another publication that contains both the high quality business analysis that you would expect from a sell side analyst as well as marketer spend forecasts that you would expect from a leading agency HoldCo team. Putting those two pieces together allows leaders to gain insights by tracing business trends all the way through the supply chain.
In short: IYKYK."
“In an industry overflowing with data but often lacking perspective, Madison and Wall stands apart for its ability to connect the dots. The publication synthesizes earnings reports, executive commentary, market signals, regulatory developments, and consumer trends into clear, actionable insights that help business leaders anticipate what’s coming next.”
“I’ve always found your work to be extraordinary- and significantly more thoughtful than any of the other industry pundits. I’ve always believed in your ability to get to the ‘inside’ and deliver the meaningful analysis- while others seem to be looking on from the stands.”
“The must read must get information you can’t be without if you want to understand how the media business works.”
“Brian is one of the few global analysts who truly understands China’s media landscape—not just the numbers, but the local context. His research at Madison & Wall is thoughtful, diligent, and always worth reading.””
- Zod Fang
OTHER AGENCY-FOCUSED AND MARKETING EXECUTIVES
“In a sea of swirling coverage of the industry, Brian and Madison & Wall stand out for the insights they deliver – beyond the news. I always learn when I read Madison & Wall because of their deeper analysis of the topics of the day – particularly pertaining to holding company financials and trends. It’s a must read if you want a richer dive.”
"Personally speaking, I consider Brian the finest mind in our industry today, and it is apparent that he is bringing Luke along to follow the path of his individual and corporate successes."
“Madison and Wall provides a level of intelligence and perspective that is difficult to find elsewhere. By combining comprehensive research with deep industry expertise, M&W goes beyond reporting market developments to explain what they mean—helping leaders anticipate change, understand implications, and make more informed decisions.”
“Madison and Wall provides an indispensable blend of financial analysis and on-the-ground industry knowledge. Their research cuts through the noise to deliver a clear, data-driven narrative of the global advertising landscape. For anyone steering capital or strategy in this sector, their insights are a must-read.”
- Tom Sivo
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