Brian Wieser, CFA, CEO and Principal
I am, at heart, an analyst. But not an "industry analyst" nor purely a "financial analyst." I'm more strategically oriented than most people who have worked on Wall Street and more conscious of capital markets issues and investor thinking than most who focus on strategy.
My background includes extensive experience in both industries. I was a banker at Lehman Brothers (covering the media and telecom industries), an Institutional Investor-award winning sell-side analyst at both Deutsche Bank (covering cable and satellite) and Pivotal Research (covering technology, media and services businesses). I also worked a senior executive at two of the world's four largest advertising agency groups, Interpublic and WPP. In addition, I was CMO for Simulmedia, a leading provider of advanced TV solutions.
Olivia Morley, Sr. Analyst
It was by chance that the PR agency I worked at after college assigned me martech accounts. In 2016, with the U.S. Presidential election ongoing, advertising’s impact on the news ecosystem was under scrutiny. I read the ad trades daily and was fascinated.
Since then, I’ve spent my career analyzing the industry from different vantage points: Journalist, researcher and practitioner. As a research associate at Forrester, I worked with principal analyst Jay Pattisall to launch the firm’s first media agency Wave evaluation. Then I spent a few years as an editorial strategist at the content agency, Skyword, staffed exclusively on the Samsung account. Most recently I was ADWEEK’s senior agencies reporter, predominantly covering agencies and their business models.