Advisory Services and Data / Proprietary Research

With experience encompassing investment banking, equity research, media buying, ad sales and industry analysis (including the development of two of the global advertising industry's most widely-relied upon data sets) we offer unique insights and strategic analysis on the media, technology and marketing services industries.

As Madison and Wall's Principal and CEO is a CFA charter-holder we are obliged to act with integrity, competence, diligence, respect and in an ethical manner with the public, clients, prospective clients, employers, employees, colleagues in the investment profession, and other participants in the global capital markets.

Below are some examples of the types of projects we help corporate entities as well as public market and private equity investors with and the services we provide.

• Development and exploration of enterprise value expansion opportunities
• Analysis of acquisition and divestiture opportunities
• "Future-proofing" or "blue-sky" conversations exploring assumptions about the industry, evolving competitive threats and opportunities and risks to plans 

• As part of Madison and Wall's corporate subscription offering, we produce data sets and narratives around forecasts of the US advertising industry (with quarterly data covering dozens of different media types).  We also publish extensive volumes of data and commentary on the US and global advertising agency industries.   
• More generally we publish scores of research notes every year on a wide range of globally-informed advertising-related topics including the state and current trajectory of digital platforms, the future of video advertising, content spending, streaming,  ad tech, retail media and much more

• Rigorous assessments of industry-level assumptions and TAMs produced by 3rd party syndicated industry analysts
• Customer and competitor analyses based on industry knowledge and public data
• Customized research such as interviews with customers, prospects or other stakeholders

• Refinement of existing business strategies
• Application of  industry knowledge and stakeholder research to assessments of "go-to-market" approaches for new revenue streams

• Positioning of long-term corporate strategies for public market investors
• Identification of gaps between investor perceptions or knowledge and corporate strategies 
• Investor presentations and marketing plans
• Analysis of peer companies and metrics relevant to investors