I've written thousands of reports and articles for publication at Interpublic's Magna Global, Simulmedia, Pivotal Research and GroupM. Occasionally I'll review some of those historical pieces and include them here. Please check back as I'll change these articles regularly.
When we consider how the past played out, a solid understanding of historical perspectives can provide us with useful insights about the thinking that causes us to anticipate subsequent events correctly or incorrectly. Sometimes a review of historical articles simply reminds us of issues that were once important and might one day be important again.
While individual posts have recent dates indicating when they were placed on this site, please note the original date of publication in the article's headline.